The importance of Social Media in Internet Marketing and in your business is unspeakable. The best way for promoting my content in my IM carrer was through tweeting my new posts on Twitter and sharing all news I had with my followers. If your not familiar with how successful Twitter campaign look, you should definitely read this guide.
This guide will teach you everything, from setting up your profile (profile picture, username, twitter cover, twitter background) learning the lingo and finding the best ways to promote your content.
You need to have fully optimized Twitter profile, so your Twitter marketing campaign can reach the top. From a business and marketing perspective, Twitter actually helps you to improve your brand and develop successful relationship with your customer.
Let’s go through some basic stuffs:
@Username- This is how people reference you on Twitter and your username is also in your URL for your profile. Put yourself in a position of people who will try to search you on Twitter. They won’t type your child name. They will type your or company name so they can find you. So when you choose your username always use something that is easier for search and still related to you.
Your name- Same thing as for username.. Put something that is related to you or your business, so people can easily find you and follow you.
Your Profile- When you finished with setting up your username and your name, you should go to the settings and start setting other basic stuffs.
This is an example of an awesome profile by the way!
That includes the design of your page, your email and other personal informations. Let’s start with profile picture.
This is something that people will see first when they come on your profile.
This should best represents you and your company.
Header Image is also very important because when people using mobile they will see this image on your profile, while they don’t see background. Use this site to get some good covers and backgrounds fast so you don’t have to waste a lot of precious time on setting basic images.
Put some interesting profile bio with a link to your site. Profile bio must be short and put some keywords also.
Now you are done with setting some basic stuff.
Let’s go further.
When I mentioned Twitter lingo, you probably asked yourself: What is that?
Well, that includes hashtags, retweets, trends, mentions, DM and Twitter lists. Most of them aren’t so important and you probably heard about them before, and if you didn’t, I will let you to discover more about them.
People often mistake when they think that hashtags are really important but actually, they aren’t. You can use them or not, you won’t see a difference.
I’ll make a difference and instead of telling you what you should do to make a good twitter campaign, I will tell you what you shouldn’t.
First mistake that people make is that they follow everyone and then they fast get a lot of twitter followers who followed them back, but still they fail to make something from it.
Easy to understand. People who are following you, aren’t in your niche and they actually don’t care what you have to say. So the key is to follow people in your niche. It will be harder and slower, but you will see a difference later.
To much of self promotion is a second biggest mistake you can make.
If you only tweet about your content, you will annoy people.
Share other news with them, interact and be friendly. I love to tweet quotes and sayings because people like that and I get some good retweets which increase my popularity and number of followers.
Also, don’t only link to your own stuff. You can link to something other or share something funny and interesting, so people can find you interesting.
The most common mistake people make about Twitter is that they don’t share their profile on a personal blog or a site. If you keep your profile hidden, then what is the point of having it??? If you use WordPress, there is a lot useful plugins you can instal and I recommend this one.
The last two mistakes you can make is to tweet to much or tweet to little. If you tweet to much, people will find you boring and they will ignore you.
On the other side, if you only tweet once a month or a week, no one will notice you from the people who are tweeting regularly. I think that you should tweet from 7-10 times a day, which %50 of your tweets will include informations and links to your site.
This was my first blog post about Twitter, and I hope you liked it. I find it really useful, because it gives some basic informations on how to setup your account and what should and shouldn’t do. I can promise you that it will be a lot more blog posts about Twitter that will teach you how to use it on a best way.
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