• The Definitive Handbook to Marketing Data Integration and Harmonization

    The Secret to Marketing Data Integration and Harmonization For an actual view of your clients, budgets and campaigns, you should harmonize your data. Sometimes your data won’t have a classification that you desire. Big data is the most recent buzzword to spell out the huge amounts of data available to businesses. The teams naturally ought to understand the value for which they’re accountable, and must be challenged to produce their very own bottom-up estimates of value right from the beginning. In addition to working collaboratively, they should be encouraged to discuss any misalignment or frustrations in a constructive manner. As…

  • Return on Investment Tips & Guide

    Return on investment is quite a popular metric due to its versatility and simplicity. It helps identify marketing mix activities that should continue to be funded and which should be cut. Needless to say, there are other means to measure…