You’ve been on Facebook longer than most of your friends but you still don’t have any Facebook Marketing campaign or strategy ready to boost your business, right? Many people came to me to find a solution about this problem. If you are on Facebook, your goal should be to attract high quality and loyal fans. Without super quality fans, your Facebook Marketing strategy is doomed to fail. You would like to avoid that, aren’t you? That’s why I’m here. I decide to write this blog post to help you understand some basics of good Facebook marketing strategies.
There are three types of fans on your page:
2. Regular Fans
3. Fans who don’t care what you have to say
Let’s start from the last one. I’m pretty sure you understand what means to have this type of fans. People often try to build successful fan page with buying fans. They will probably receive huge number of fans in a week or two, but quality they get is pretty low. If you decide to buy the fans, you must know that this fans will ignore you, so you are only getting the number. I think you understand me when I say that you should avoid buying fans from untrusted sites on Internet.
Regular Fans on the other hand can be very useful and they are easily changeable. What does that mean? They can change into those who ignore you if you bother them and don’t provide high quality content. On the other hand, they can become super rabid fans who will like, share and read everything you say.
Probably you could have guessed what means Super Fans and what quality you will get if you have nice number of those fans. To receive huge number of this fans takes time and it isn’t easy for starters. Facebook success rarely happens overnight unless you are huge brand.
I’m giving you my Top 5 Facebook marketing strategies you must remember and use them.
1. Act like a human
If you want to build successful Facebook Marketing Strategy you have to put yourself in the position of your fans. I guess you are already fan of some page on Facebook. Can you see that every successful company have Facebook Page with lot followers? But take a look at that page better. You will see that they don’t just share informations about their brand, they share something fun or useful to they fans. That is a key. Don’t bother people only with informations about your brand. Instead of that, share something funny sometimes. That is also key of successful Twitter Marketing strategy.
2. Be a Content Maniac!
Always be sure that your content is interesting and educative. That will make your fans come back for more. That is why you should present your content in lot of different styles. Someone like video, someone like text, so your goal would be to provide content to your fans in lot of different ways. Simple.
3. Engage with your fans
For example, when you post a Facebook update and someone comment on it. That indicates that someone care what you have to say, so be communicative and engage with your fan. Don’t just ignore him and skip on the next task. If you don’t care, at least act!
4. Focus on inteligent branding
When you start building your page you must decide what your page would present. Extension of your website or something a different . It doesn’t matter what you choose as long as you make your page interesting to your fans. The key is to make your page easily recognizable and to make obvious who you are and what you do.
5. Monitor and record
Listening to your fans is foundational key to a success of your page. Do a reality check and see if your Social Media activity worth time and effort you put in.
Now it’s on you. Are you capable of making Facebook Marketing strategy that will work?
Work Hard, Dream Big